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How is this different from a spa holiday or a spiritual retreat?
Three things share a shelf and sell differently. A spa holiday sells treatments and comfort. You book massages, you sit in the steam room, you eat well, and the point is that you feel good while you are there. A spiritual retreat sells inner work, usually with silence attached, often with a teacher and a tradition behind it, and the point is what happens in your head. A wellness retreat occupies the gap. It has a programme, and the programme aims at your body and the habits stacked around it, how you move, how you sleep, what you eat, how you breathe, how much you drink. There are treatments, but they serve the programme instead of being the product. There may be quiet, but nobody asks you to sit alone with your mind for nine hours. If a place cannot tell you plainly which of the three it is, it is usually the first one with a yoga mat in the photographs.




